Jumping comes before flying (case study 10)

According to the US National Science Foundation, our minds produce over 50,000 thoughts every day. This means that every minute we have, in average, over 34 of them. Pretty amazing when you stop to think about it. As an engineer and business professional I tend to question many of the “unprovable” issues I encounter in … Continue reading Jumping comes before flying (case study 10)

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Appearances are (creatively) deceptive (case study 9)

-Hi Steve (California Sales Manager) whats up? You look quite baffled. -I just got sacked. Just came out of John´s (CEO) office. -Oh no, what on earth are you going to do? - Well, pretty simple. Just gain my way back to a better job. I have been working on the past 8 weeks on … Continue reading Appearances are (creatively) deceptive (case study 9)

Take the creativity principles and let the big dog eat (case study 8)

The eternal question: how do we activate our creatitivity and apply it to specific business problems? Because let´s be honest, that is what we want to do. Sometimes that is what we are craving to do. In this post I include an image with an example of a set of 3 different business challenges and the solutions … Continue reading Take the creativity principles and let the big dog eat (case study 8)

Your revenue is flat. Any (good) ideas? (case study 7)

Take a look at this micro-business case study and how 3 creativity principles are applied to address the challenge at hand. Download  (freely) the pdf file Created by Ernesto Lluch Moreno (rootgood.com). 2014. Photos: The Magic Tuba Pixie;  Nemo; Geralt;  Openclips; Openicons; Openclips; Efraimstochter; memekiller; amatern;

This is what´s inside my head (it may blow your mind)

Hi guys. Today I decided I would describe, with an example (as always) the mental process through which an idea is created in my mind. Thus, in this infography, several main concepts are shown: What the business challenge is: there must be something to keep pushing you to something creative. Which root thoughts (shown in light blue) are generating … Continue reading This is what´s inside my head (it may blow your mind)