Flip through the 43 Creativity Principles and then release the baby

Today I´m launching a new page and segment on rootgood specifically focused on Creativity Principles. It includes 43 Creativity Principles, for which corresponding free infographics are shown as well, as  some straightforward guidelines for your applying them to your business challenges. If you have any kind of business challenge, I would strongly suggest you take a look at … Continue reading Flip through the 43 Creativity Principles and then release the baby

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Your revenue is flat. Any (good) ideas? (case study 7)

Take a look at this micro-business case study and how 3 creativity principles are applied to address the challenge at hand. Download  (freely) the pdf file Created by Ernesto Lluch Moreno (rootgood.com). 2014. Photos: The Magic Tuba Pixie;  Nemo; Geralt;  Openclips; Openicons; Openclips; Efraimstochter; memekiller; amatern;

Could you close your eyes and imagine the world in 2045?

That Saturday morning I woke up before the rest of the family, and went to the kitchen to have a hot latte. Oh, that sweet touch of sugar, the acidity, the heat of the cup in my hands, the crawling smoke into the atmosphere. Some things never change. I felt like knowing what was going … Continue reading Could you close your eyes and imagine the world in 2045?

Present a business challenge and I will provide you with a free creative solution

I´m passionate about creativity helping us win at the business workplace. I truly believe we can provide great solutions, big or small, to our clients when we can take a challenge and, with a predefined set of creativity techniques, provide new solutions and points of view. As you can see from my blog rootgood, so … Continue reading Present a business challenge and I will provide you with a free creative solution

This is what´s inside my head (it may blow your mind)

Hi guys. Today I decided I would describe, with an example (as always) the mental process through which an idea is created in my mind. Thus, in this infography, several main concepts are shown: What the business challenge is: there must be something to keep pushing you to something creative. Which root thoughts (shown in light blue) are generating … Continue reading This is what´s inside my head (it may blow your mind)

Para tener vacaciones hay que pensar (caso práctico 6)

Amigos, esta es la época. Si no estás ya de vacaciones probablemente estés soñando con ellas. En mi opinión, uno de los aspectos esenciales de las vacaciones es la necesidad de tener "vacaciones mentales" al mismo tiempo que las "vacaciones físicas". Es decir, si nos vamos a Ribadesella, Londres o a un crucero por el mediterráneo y … Continue reading Para tener vacaciones hay que pensar (caso práctico 6)

Infografía de 40 principios de creatividad (para la oficina o la playa)

Considerando que estamos en julio, es más que probable que estés resolviendo retos laborales de última hora (también llamados "marrones o marronazos") o incluso disfrutando ya de las vacaciones (con "planetes o planazos"). En ambos casos es esencial tener la mente fresca. Si estás apagando esos últimos fuegos y estás atascado en algo, te podría venir bien un enfoque … Continue reading Infografía de 40 principios de creatividad (para la oficina o la playa)