The other day I met two friends of mine who are surgeons. They are great and brilliant people, but above all, they´ve had to go through multiple challenges and hurdles along the way before being able to operate on other people. Sounds pretty reasonable to me, considering the importance of the job at hand. Furthermore, I would … Continue reading Politicians: is it possible to think creatively to change the system which puts them in place?
Ebola is an extremely serious issue, and, sadly, is also currently hot. Whether we believe or not all the buzz in the media, I think we can agree that having in place a robust set of mechanisms to prevent people dying or getting sick from a disease is just plain common sense. In this post I … Continue reading Ebola: when thinking creatively is serious business (case study 11)
I just viewed a short interview on Elon Musk in which he stated that one of the most important ways to assess whether an applicant to a job is effectively a fit and an A-player is being able to see live how they explain how they confronted a problem in the past. Most specifically, which level of depth … Continue reading Go for depth in your mind
The day before yesterday I had the chance of watching "Gravity", the Bullock-Clooney-Cuarón movie on space. There is simply one word to describe it, and that word is stunning. For many reasons, to which I will not be referring in this post. All but one. Because there is one extremely powerful reason why this movie is … Continue reading Gravity: pull out of it to be creative in business
According to the US National Science Foundation, our minds produce over 50,000 thoughts every day. This means that every minute we have, in average, over 34 of them. Pretty amazing when you stop to think about it. As an engineer and business professional I tend to question many of the “unprovable” issues I encounter in … Continue reading Jumping comes before flying (case study 10)
-Hi Steve (California Sales Manager) whats up? You look quite baffled. -I just got sacked. Just came out of John´s (CEO) office. -Oh no, what on earth are you going to do? - Well, pretty simple. Just gain my way back to a better job. I have been working on the past 8 weeks on … Continue reading Appearances are (creatively) deceptive (case study 9)
The eternal question: how do we activate our creatitivity and apply it to specific business problems? Because let´s be honest, that is what we want to do. Sometimes that is what we are craving to do. In this post I include an image with an example of a set of 3 different business challenges and the solutions … Continue reading Take the creativity principles and let the big dog eat (case study 8)