Creativity principles: the essential spark

In this page you will find a list of creativity principles. To effectively use them I would recommend:

  1. Take a look at the infographics on the principles, flipping through them in 5-7 minutes.
  2. Write your business challenge down (i.e: improving sales on a particular product segment; you can also go a lot deeper into defining the challenge, with up to a one-pager) and, if already available, some kind of solution to it (i.e. replacing the sales managers in an area). This is going to represent the process starting point, nothing more, nothing less.
  3. Go again through each of the principles and see how they can be applied to the challenge at hand. No specific order needs to be fulfilled. Spend no more than 2 minutes on each principle in order to avoid getting stuck. You really want the process to keep flowing. Every principle is going to serve as a spark for the creativity process.
  4. Once you have gathered the ideas stemming from the creativity principles and for your business challenge, work with such ideas combining, reframing and shortlisting them.
  5. Then you will need to work on them: financial feasibility, technical appropiateness, etc. But you will have a good business idea, a good root if you like, if you have worked passionately on the creative process and if the business challenge has been appropiately defined.

Remember, you are the Airbus 380 and creativity principles are the spark that start the engines up. Enjoy. 


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