Gravity: pull out of it to be creative in business

The day before yesterday I had the chance of watching "Gravity", the Bullock-Clooney-Cuarón movie on space. There is simply one word to describe it, and that word is stunning. For many reasons, to which I will not be referring in this post. All but one. Because there is one extremely powerful reason why this movie is … Continue reading Gravity: pull out of it to be creative in business

Jumping comes before flying (case study 10)

According to the US National Science Foundation, our minds produce over 50,000 thoughts every day. This means that every minute we have, in average, over 34 of them. Pretty amazing when you stop to think about it. As an engineer and business professional I tend to question many of the “unprovable” issues I encounter in … Continue reading Jumping comes before flying (case study 10)

Appearances are (creatively) deceptive (case study 9)

-Hi Steve (California Sales Manager) whats up? You look quite baffled. -I just got sacked. Just came out of John´s (CEO) office. -Oh no, what on earth are you going to do? - Well, pretty simple. Just gain my way back to a better job. I have been working on the past 8 weeks on … Continue reading Appearances are (creatively) deceptive (case study 9)

Take the creativity principles and let the big dog eat (case study 8)

The eternal question: how do we activate our creatitivity and apply it to specific business problems? Because let´s be honest, that is what we want to do. Sometimes that is what we are craving to do. In this post I include an image with an example of a set of 3 different business challenges and the solutions … Continue reading Take the creativity principles and let the big dog eat (case study 8)

Flip through the 43 Creativity Principles and then release the baby

Today I´m launching a new page and segment on rootgood specifically focused on Creativity Principles. It includes 43 Creativity Principles, for which corresponding free infographics are shown as well, as  some straightforward guidelines for your applying them to your business challenges. If you have any kind of business challenge, I would strongly suggest you take a look at … Continue reading Flip through the 43 Creativity Principles and then release the baby

Your revenue is flat. Any (good) ideas? (case study 7)

Take a look at this micro-business case study and how 3 creativity principles are applied to address the challenge at hand. Download  (freely) the pdf file Created by Ernesto Lluch Moreno (rootgood.com). 2014. Photos: The Magic Tuba Pixie;  Nemo; Geralt;  Openclips; Openicons; Openclips; Efraimstochter; memekiller; amatern;

Could you close your eyes and imagine the world in 2045?

That Saturday morning I woke up before the rest of the family, and went to the kitchen to have a hot latte. Oh, that sweet touch of sugar, the acidity, the heat of the cup in my hands, the crawling smoke into the atmosphere. Some things never change. I felt like knowing what was going … Continue reading Could you close your eyes and imagine the world in 2045?

Present a business challenge and I will provide you with a free creative solution

I´m passionate about creativity helping us win at the business workplace. I truly believe we can provide great solutions, big or small, to our clients when we can take a challenge and, with a predefined set of creativity techniques, provide new solutions and points of view. As you can see from my blog rootgood, so … Continue reading Present a business challenge and I will provide you with a free creative solution

This is what´s inside my head (it may blow your mind)

Hi guys. Today I decided I would describe, with an example (as always) the mental process through which an idea is created in my mind. Thus, in this infography, several main concepts are shown: What the business challenge is: there must be something to keep pushing you to something creative. Which root thoughts (shown in light blue) are generating … Continue reading This is what´s inside my head (it may blow your mind)

Para tener vacaciones hay que pensar (caso práctico 6)

Amigos, esta es la época. Si no estás ya de vacaciones probablemente estés soñando con ellas. En mi opinión, uno de los aspectos esenciales de las vacaciones es la necesidad de tener "vacaciones mentales" al mismo tiempo que las "vacaciones físicas". Es decir, si nos vamos a Ribadesella, Londres o a un crucero por el mediterráneo y … Continue reading Para tener vacaciones hay que pensar (caso práctico 6)