Jumping comes before flying (case study 10)

According to the US National Science Foundation, our minds produce over 50,000 thoughts every day. This means that every minute we have, in average, over 34 of them. Pretty amazing when you stop to think about it.

As an engineer and business professional I tend to question many of the “unprovable” issues I encounter in order to more effectively solve my clients´problems and, whenever possible, try to search for alternative sources of information or eventually test them with my personal experience. I would suggest you do the same with this statistic, and answer to yourself the following question: do you believe to have 34 thoughts per minute? I would truly say like the groom in a wedding, “yes I do”.


The second question would be: Is this a problem? Well, from a mindfulness point of view, guys such as Mark Williams, Jon Kabat Zinn, Thich Nhat Hanh  and many others (whom I very deeply respect) would say “yes it could be”. Because frequently, having too many thoughts implies not being in the present moment and thus being lost in the distant past or in the uncertain future.

However, from a business creativity perspective, having multiple thoughts is, in my point of view, just very effective. Because when you are creating something, thoughts are like the lego pieces. You need them around to imagine new possibilities.

In this post I include a simple business creativity case study in which I show how we can go jumping from thought to thought applying creativity principles and our imagination (download pdf). In the process I´ve also come up with other solutions and intermediate steps not shown, but then have deleted them in order to reach a simpler solution.

If you invest 20-30 minutes of your time on any given challenge, you will be able to jump from thought to thought and reach solid ground. Anyway, remember that those who don´t jump will probably never fly.


 Created by Ernesto Lluch Moreno. Photo: Helmuts Guigo.

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