Hi guys. Today I decided I would describe, with an example (as always) the mental process through which an idea is created in my mind.
Thus, in this infography, several main concepts are shown:
- What the business challenge is: there must be something to keep pushing you to something creative.
- Which root thoughts (shown in light blue) are generating main thoughts on the idea discovery process.
- Which main thoughts and key concepts within them (shown with impact type font), make sense for the purpose of addressing the commented challenge.
As you can see, the outcome moves in several directions. Anyway, remember to Enjoy, Wallow, Think and Create.
Created by Ernesto Lluch Moreno (rootgood.com). 2014. Photos: Judis_asnar; 21tongiant
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